Next Friend Cider makes its cider using the abundance of wild Manitoba trees that yield apples and other fruits that would otherwise go to waste. I developed a brand identity for them focused around the humble circle, representing the different fruits and gathering practices that are used in the collection and fermentation process. On the label, a die-cut was used to allow the product to shine through the label, bringing the product’s unique colour to each variety of cider. The typography is playful and contemporary, supported by a colourful sticker, representing the variety of cider. Because the fruit is collected, every year a portion of all sales are donated to organizations that support food security and reducing food waste.